“The adoption of a single, unified set of person-centered characteristics which would be common to all has to date not been possible for a field still in its infancy. With no collective understanding as to what constitutes person-centered care or even common nomenclature, any care community can (and increasingly does) proudly proclaim that they are person-centered practitioners. Sadly, it doesn’t take very many communities who have merely adopted person-centered window-dressing to undermine the legitimacy of those who have worked hard and long to fully integrate these values and are really making a difference in the quality of life of their residents. Without a credible and widely recognized third-party designation, how is any consumer of long-term care services to distinguish one from the other?” 

“Extensive marketing research shows that today’s consumers demand convenient, hassle-free, responsive service. They also value choice, access, and simplicity. As these same dimensions are characteristics of true person-centered care, we believe that there is a pent-up demand for this approach, were it understood to be available.”